Categories
Cloud Trademarks

Sanity as a service: marketing gone mad

There’s been much ado over Dell’s (thus far unsuccessful) attempt to grab a large slice of the cloud computing landscape (‘clown computing’ is still available, thanks Dave), but it seems this is just the tip of the iceberg. Here’s some other gems:

Here’s seven other IT terms that shouldn’t be trademarked, and if you want to see if your favourite buzzword is under fire you can do so yourself with USPTO‘s Trademark Electronic Search System (TESS)

USPTO may well have some broken and flawed processes, but sanity often prevails. For those of you sitting on embarassing applications that need to be taken out the back and shot before they come back to haunt you, here’s your loaded gun

By Sam Johnston

Sam Johnston CMgr FIML GAICD MACS Snr CP is an Australian technology executive and serial entrepreneur with over 20 years experience founding and advising startups, and in leadership roles at top global technology companies including Citrix, Google, and Equinix.

Sam is currently the director of labs at DXC Technology, whose mission is to ensure the company is fully equipped with the emerging digital technologies it needs to lead clients through accelerating change, including drones, robotics & humanoids, 3D printing, computer vision & voice, augmented & virtual reality, artificial intelligence & machine learning, blockchain, chatbots, and quantum computing.

Sam has a bachelor of computer science degree from the University of New South Wales, and is based in Singapore, having worked in Australia, Asia, Europe, and the USA.